Cadbury strategies went through a considerable change. On the other hand, his counter-part Aamir Khan was capturing the minds of the urban segments. Both helped them crawl their ways through into hearts of the rural population of the country, which had an untapped and astounding potential.
Dash for the kids segment. Raga was for the sophisticated Indian woman. It brought out the Aqua, a trendy collection for the youth. Today, the Titan group has its own retail shops throughout the country.
It has also appointed Mahendra Singh Dhoni himself belonging to Ranchi as the brand ambassador of its Sonata collection to reach out to the rural population.
Having its origination in the consumer market, the concept of segmentation has reached the business-to-business markets as well. Titan is also capturing the rural market very efficiently.
Its price range starts from Rs. The treats for passing exams were now a Cadbury instead of a mithai. The constant innovation and effective market segmentation has been the great boon of the company.
Initially when the mechanical technology was the norm, Titan went against the tide and built-up its line with Quartz. The unique designs and price variations enabled it to reach all classes and customers. Over the last decade and many years before it as well, the marketers in terms of establishing market control, gaining competitive advantage, customer loyalty and high revenues have put such segmentation to good use.
Today, Titan has also diversified into the eye-wear market thrugh these retail chains. It originated from a town in the United Kingdom, Bournville also the name of its recently launched high-end chocolate in Today the company has a model for every price segment and every market. The needs of women throughout the nation were changing and the brand was aimed to cater these very needs.
It now catered from children to adults and from chocolate to mithai. The hole-in-one for the company was when it identified sweets to be a very integral part of the Indian culture.
Styling was not a factor initially with the Indian watch industry but Titan was there to make a difference and gave a fresh breath of life to the age-old rusty style of wristwatches.
These orientations differed with time as India, its society, its mentality and its people were undergoing a massive change during the 90s.For example, Titan itself provides with the number of different brands/products which are targeting different segments in the market.
Following is the table which represents the various sub brands and their targeted segments of TITAN.5/5(9). Titan mrktng strategy 1.
Overview: Titan Industries was established in as a joint venturebetween the Tata Groupand the Tamil Nadu Industrial killarney10mile.com company brought about a paradigm shift in theIndian watch market, offering quartz technology withinternationals t y l i ng, ma n u f a c t u r e d i n.
TITAN WATCHES MARKETING SEGEMENTATION - authorSTREAM Presentation. TITAN WATCHES MARKETING SEGEMENTATION - authorSTREAM Presentation COMPANY PROFILE Titan watch is a joint venture of Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO).
Market Segementation Strategies. Titan entered the Indian market of wristwatches inat a time when HMT watches were enjoying a monopoly-situation. The venture took birth from the TATA group and today is India’s market leader in wristwatches and. For example, Titan itself provides with the number of different brands/products which are targeting different segments in the market.
Following is the table which represents the various sub brands and their targeted segments of TITAN.2/5(3). TITAN – Successful Segmentation and Targeting After carrying out an in-depth market study, Titan identified three distinct market segments for its watches.
The segments were arrived at using benefit and income level as the bases: The first consisted of the high income / elite consumers who were buying a watch as a fashion accessory not as a .Download